Custom Identity

Priced to the project.

From $550

Custom Identity projects start at $550 and are quoted according to complexity and deliverables. You approve the figure before any work begins.

See the full price list

For the business whose identity has to do more work: a constructed mark rather than a simple wordmark, an emblem or badge, a logo that adapts cleanly across sizes and layouts.

It is scoped to the job. We talk through what you need, I quote it and you approve the figure before I start.

The work is done in-house and built for digital use: your website, social profiles, listings and the files that go with them.

What you get

A custom-constructed mark, more developed than the Starter Kit
Emblems or badges, where they suit the business
Responsive logo variants, where appropriate
Expanded lockups and variants
Broader digital asset preparation
Concise usage guidance

When it needs a specialist

Detailed mascots, character or hand-drawn illustration and specialized lettering are outside what I do in-house. I can coordinate an outside designer for $75, and you pay the designer or platform directly. If you only want a referral and would rather manage them yourself, there is no coordination charge.

Turnaround

Timing is set in the quote, because it depends on the scope of the work.

Questions

Why is it a starting price rather than a fixed one?

Identity work varies a lot. A single developed mark and a full set of lockups and variants are different amounts of work, so I quote it once I understand the scope, and you approve it before I start. $550 is where it starts, not a fixed price or a ceiling.

What if I need a mascot or hand-drawn illustration?

That is outside my in-house scope and may need an outside specialist. I can coordinate one for $75, which covers my project handling, while you pay the specialist or platform directly. If you would rather have a referral and manage them yourself, the $75 does not apply. Third-party costs are yours unless we agree otherwise in writing.

Is this a full brand guidelines package?

No. It includes concise usage guidance covering how to use the logo and its variants, not a full brand manual.

Do you check that my name and logo are clear to use?

No. I do not perform trademark searches or trademark clearance. Confirming that a name or mark does not infringe existing rights is your responsibility.

Will the files be ready for signage, vinyl, decals or embroidery?

They can be prepared as digital files for those uses, but I do not supply validated production specifications. Final suitability is confirmed through the relevant vendor and their proofing process.

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Let's talk about your project.

Tell me what your business does and what you need. Free quote, no pressure.

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