Brand Starter Kit

A straightforward, professional logo for a business that does not have one yet.

One price, one time.

$250one-time, standalone

Two concepts and one revision round are included. A round is one consolidated list of changes.

  • Additional concept+$35
  • Additional revision round+$50
See the full price list

For the business with a name and no mark. This is a clean, considered logo built from type and simple shapes: a wordmark, a monogram, a typography-based mark or a simple geometric or custom symbol.

You get two genuinely different concepts to choose between, not one idea in two colors. Pick a direction, send one round of revisions and I finish it and deliver the files.

It is designed to sit next to a website, so it has to read at small sizes, on light and dark backgrounds and as a favicon.

If what you have in mind is more elaborate, such as a detailed emblem or a fuller set of variants, that is Custom Identity.

What you get

  • Two distinct logo concepts
  • One round of revisions on the concept you choose
  • Primary logo
  • SVG and PNG files
  • Light and dark variants
  • Icon or symbol version, where it applies
  • Favicon package

Turnaround

Timing is agreed when we start. It depends on how quickly you choose a concept and send your revision notes.

Questions

What kind of logos does this cover?
Wordmarks, monograms, typography-based marks and simple geometric or custom symbols. Detailed mascots, hand-drawn illustration and specialized lettering are outside what I do in-house.
What if I want more concepts or more revisions?
An additional concept is $35 and an additional revision round is $50. Either is agreed with you before I start on it.
Can you check that my name and logo are not already trademarked?
No. I do not perform trademark searches or trademark clearance, and I cannot tell you a name or mark is free to use. Confirming that it does not infringe existing rights is your responsibility, and an attorney is the right person to ask.
Can the files go straight to a printer, sign maker or embroiderer?
The files are prepared for digital use and can be a starting point for physical production. I do not supply validated Pantone, CMYK, vinyl, thread or embroidery specifications, so final suitability is confirmed with the vendor through their own proofing process.

Let's talk about your project.

Tell me what your business does and what you need. Free quote, no pressure.